Physiologically Speaking

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Physiologically Speaking
Physiologically Speaking
Are We Too Obsessed with Protein?

Are We Too Obsessed with Protein?

When bro science wins.

Brady Holmer's avatar
Brady Holmer
Oct 07, 2024
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Physiologically Speaking
Physiologically Speaking
Are We Too Obsessed with Protein?
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Protein is everywhere.

High-protein cereal. Protein-packed frozen meals. There’s even protein water.

The deluge of protein-centric products is the result of one thing: we’re convinced that we don’t get enough of it. Or at least that’s what everyone wants you to think.

Has the fixation on protein come at a cost? Maybe. One thing I’ve noticed is that the ter…

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