Are We Too Obsessed with Protein?
When bro science wins.
Protein is everywhere.
High-protein cereal. Protein-packed frozen meals. There’s even protein water.
The deluge of protein-centric products is the result of one thing: we’re convinced that we don’t get enough of it. Or at least that’s what everyone wants you to think.
Has the fixation on protein come at a cost? Maybe. One thing I’ve noticed is that the ter…
